Our History

More than 37 years of experience!

AUTOGS s.a, is one of the largest car accessories companies in the Greek market and the Balkans.

Founder is Mr. George Simeonidis, who operates in the automotive industry since 1978. The experience of more than 37 years in the car industry is the key ingredient for success in sales and customer satisfaction through continuous efforts for innovation and excellent service to the customer.

  • 2005

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    In 2005 AUTOGS registered its new brand name that was meant to become a unique brand for car care products, air fresheners and other car accessories. Feral® was officially registered all over the world in 2005. 

  • 2006

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    In 2006 FERAL brand was firstly launched in the Greek market.

    Feral windshield wiper blades, an extensive line of car care products and air fresheners were among the first products to be sold under the Feral brand.

  • 2007

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    In 2007 FERAL brand had already a very wide range of car care products and a high quality collection of air fresheners. Therefore the participation in the first trade fair was the must do next step. The products were presented in Athens AUTOSTATIONCARE exhibition with a great success.

    Feral Road Events, was another innovative idea for promotion of the Feral products. This action gave the change to the end consumer to come closer both to the brand and the product, by participating in contests and product presentations in different stores throughout the Greek territory.

    The project was very successful and gave recognition to the brand and the product.

  • 2008

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    In 2008 Feral products “exhibit” in AUTOMECHANICA Frankfurt, the largest exhibition of consumer and automotive technologies all over the world.

    Our first step into the “world” was really a success for all of us in AUTOGS and we enjoyed the peoples’ excellent feedback both for our design, service, and quality.

  • 2009

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    The product range is complemented with a comprehensive range of perfumes that stand out for their variety and quality.

    Feral Spray air fresheners create a new trend in the car sector and become the leader of the air fresheners. 

  • 2010

    After the successful presentation of Feral collection in AUTOMECHANIKA Frankfurt 2008, Feral was present in the 2010 AUTOMECHANIKA too introducing new car care products plus new categories of products such as hybrid wiper blades and high quality batteries for vehicles.

    Expansion to further significant categories of car products gave a boost to Feral recognition and acception in the car market.

  • 2013

    In early 2013 there was a need to control production and product quality. That was the fire which light up the company’s idea to enter into the production sector. Until then all the products were outsourced and made for Feral under our strict directions.

    However this was not enough. We needed to control our products’ quality, design and process of manufacturing whereas to invest in research and development of innovative products. As a result, AUTOGS proceeded by creating modern production facilities which met all the standards for safety, and quality control, in compliance with all legal processes.

    FERAL is fully complied with REACH and CLP Regulations under which ensures that the risks posed by chemicals, are clearly communicated to consumers and EU workers through the classification and labeling.

  • 2014

    The range of products is expanding and FERAL introduces the first engine maintenance products.

    The brand is now synonymous with quality and consumer trust.

  • 2015

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    In late 2015 , AUTOGS company was certified with ISO 9001:2008 for the production line of chemicals and air fresheners.

    Following that standard our company assures that Quality Management System in production and other processes is adopted so as to ensure the stability of quality and efficiency of procedures made by the production management. 

  • 2016

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    It's been 10 years since the day the first product was released; and the birthday is a reason for celebration and renewal.

    The entire product line is changing design but the quality of product and passion for new ideas remains the same.